Can Staging Increase Your Home’s Profit?


One question I'm frequently asked is whether home sellers should stage their home. I'll explain my answer in detail today.


When you sell your house, should you stage it?

Painting and carpet will be the cheapest bang for your buck when getting your home ready to sell, but I absolutely recommend staging your home. 

Have you ever been to a new home builder? Notice how they've staged their model homes. Why? Their business is to build a lot of homes and sell them for as much money as possible.

If a builder that sells hundreds of homes a year stages their properties, shouldn't you too?


Logical people tend to get freaked out about staging and consider it a waste of money. In real estate, though, logic makes you think, but emotion makes you act. You want a buyer to act and make a great offer on your home to get you the highest profit.

If you have any questions about staging or you're thinking about buying or selling a Northern Virginia home, give us a call or send us an email. We'd be happy to help you out.


Dan Rochon

Dan Rochon is an Associate Broker in VA, Broker in MD; Owner of Rochon Investments, LLC; Owner and Co-founder of and Owner of other Joint Ventures as well as a real estate principles instructor at Moseley Real Estate Schools.

As a real estate sales agent, Dan and his team are consistently top producers in their marketplace and provide solutions for their clients. Through their investing company, Dan and Traci Rochon have been investing in residential and commercial real estate ventures for more than the past decade.

Dan and his wife Traci are frequent speakers and are often quoted in media stories about the current real estate market. The Rochon's have been featured on The Nightly News with Brian Williams, The Today Show, CNBC, The Washington Post, The Washington Examiner, WTOP News, Voted as The Best of DC Real Estate Agent in the Washington City Paper Readers Poll, and more...