This plan has taken many years to develop; it has taken more than a decade of documenting experience to do so. It is designed to get your home sold fast and for TOP DOLLAR with the lowest amount of stress for you and your family.
Our plan to sell your home is extensive!
Here are the steps that will be taken to help you:
1. Determine how quickly you need to move.
2. Assess your timing.
3. Assess your motivation.
4. Assess your immediate concerns.
5. Gather information to help assess your needs.
6. Ask questions about the property and you to learn how to serve you better and provide helpful information if needed.
7. Discuss your purchase plans and determine how Greetings Virginia and Keller Williams Realty can help you buy your next home (local, new home construction, investment, or relocation) or research and identify a qualified representative to assist you at your new location.
8. Research tax records to verify accurate legal information.
9. Research the history of the property's ownership and deed type.
10. Research property's public record information for lot size & dimensions.
11. Research and verify legal description.
12. Verify legal name(s) of the owner(s) in the county's public property records.
13. Review current title information.
14. Obtain a copy of floor and pool plans, if available.
15. Review the current appraisal, if possible.
16. Research the most recent sales activity.
17. Research the average days that it takes to sell a property of this type.
18. Research comparable properties that are active on the market.
19. Research competitive properties that recently were on the market.
20. Research similar properties that are currently under contract.
21. Research properties that have recently expired (these are sellers that hired agents that were not successful in selling their property).
22. Call real estate agents, if needed, to discuss activity on the comparable properties they have listed in the area.
23. Research competitive properties that have sold recently.
24. Prepare a "Comparable Market Analysis" (CMA) based from thorough research to understand the fair market value of your property.
25. Show you (and explain in detail) the Comparable Market Analysis (CMA). This will include comparable properties, sold properties, current listings and expired listings.
26. Research the previous sales activity (if any) of your home.
27. Identify the most likely prospective buyer for your property.
28. Explore strategies of pricing your property to bring the most buyers to your property quickly.
29. Offer advice on property improvements that will provide you with the greatest return.
30. Make recommendations and coordinate vendors for improvements.
31. Offer you a strategy of pricing based on our years of experience, professional judgment and interpretation of current market conditions.
32. Help you in a strategically pricing the home to enable it to show up on more MLS Searches.
33. Provide an analysis of your equity and show you expenses, closing costs and net proceeds.
34. Identify home owner association manager, if applicable.
35. Verify home owner association fees, if applicable.
36. Ascertain need for lead-based paint disclosure.
37. Verify if the property is a rental and if so, make copies of the lease, verify all rental deposits, and inform the tenants of the listing and discuss the details to show the property with them.
38. Identify if there is a security system and if so, identify the current term of service and whether owned or leased.
39. Verify if you have a termite warranty that can transfer.
40. Gather a list of repairs and maintenance items.
41. Prepare instructions for buyers' agents and agree on showing time window with you.
42. Gather details that will help us to prepare the listing for the best advertising and marketing.
43. Provide you with a personalized marketing plan.
44. Obtain your input in verbiage for advertisement.
45. Review Greetings Virginia Full Service Marketing System and the benefits provided, resulting in the rapid sale of your property.
46. Obtain and verify the best methods to contact you.
47. Help you to gather home information such as a copy of the deed, current tax bill, copy of a survey, and the copy of your title policy.
48. Gather and assemble a formal file on the property
49. Discuss your goals with you to market effectively.
50. Discuss and present a strategic master marketing plan.
51. Perform, "Interior Décor Assessment."
52. Review the results of, "Interior Décor Assessment" and suggest changes to appeal to the emotions of a buyer (Logic makes you think, and emotion makes you act. A buyer that will make an offer that is acceptable to you.)
53. Perform an exterior, "Curb Appeal Assessment" of your property.
54. Review the results of Curb Appeal Assessment with the seller and provide suggestions to improve your ability to sell.
55. Discuss with you an overview of the current market conditions and projections.
56. Provide you a "Home Audit" to discuss significant changes to implement to make it your property more appealing, to yield you the greatest possible price.
57. Offer you options to protect your home with a warranty while your home is listed and for a year after the sale to reassure buyer of the quality of your home.
58. Explain the marketing benefits of Home Owner Warranty with you.
59. Assist you with the completion of Home Owner Warranty application.
60. Explore creative options such as offering an incentive to buy down points for the buyers' loan, which could help you get a higher price and allow the buyer to save on their mortgage payment.
61. Obtain one set of keys for the lockbox.
62. Interpret and explain the clauses in the Listing Agreement (and addendums, if applicable).
63. Present and discuss the Greetings Virginia Program to market your home in the most effective manner.
64. Provide you with the "Home Showing Guidelines" to help have the home prepared for appointments. (i.e., lighting, soft music, etc.).
65. Prepare the information on utilities and services the buyer will need to know when transferring after closing.
66. Describe the use of the Seller's Property Disclosure Statement you will complete, and that will share with the buyer of your home which will help you avoid devastating setbacks and preserve your legal rights.
67. Share with you the signed copies of the Listing Agreement and all addendums associated with this.
68. Take professional photographs of the inside and outside of your home for marketing.
69. Prepare copies of your Seller's Disclosures and Home Owner's Disclosures that will be shared with the buyers.
70. Write showing instructions within the MLS system specifying how to show your property to a buyer.
71. Prepare the showing instructions for buyers' agents and agree on showing time window with you.
72. Prepare a detailed list of property amenities to have readily available at your home, to include in Marketing Booklet, and assess market impact.
73. Prepare MLS property Profile Sheet.
74. Proofread the MLS data sheet for accuracy.
75. Enter property data into the MLS Listing Database.
76. Install a digital lockbox to allow buyers and their agents to view your home conveniently but does not compromise your family's security.
77. Provide exposure your property to all active real estate agents in the area by electronically submit your listing data into the Multiple Listing Service.
78. Add the property to Greetings Virginia Active Listings list.
79. Submit digital photos of your home into the MLS which will allow the buyers and agents to view pictures when they narrow down homes they will tour.
80. We will reverse prospect the MLS to search real estate agents that might be working with buyers that might be interested in your home.
81. Our database will be reviewed to identify if any buyers may be looking to buy a home like yours.
82. Proactive prospecting will take place each day to look for a buyer for you. As a minimum, our Team has at least 1,000 conversations each week looking for buyers for our homes that are listed.
84. Maximize showing potential through professional signage. Greetings Virginia, Greetings Maryland, and Greetings DC has a recognizable logo and trademark in real estate.
85. Install Greetings Virginia sign in the front yard (when allowed by Home Owners Association).
86. Syndicate your home on the following internet sites:
d. Google Base
e. Yahoo Real Estate
i. Vast real estate
l. And more…
87. Advertise on social media such as Facebook to target those buyers that will be most likely to purchase.
88. Showcase the home to our thousands of local Keller Williams Realtors.
89. Discuss marketing ideas with our "Mastermind" group of top real estate from across country.
90. Present your listing to our local business networking group BNI Positive Power where a group of at least 40 business professionals that meet weekly to help each other's business.
91. Feature you in our e-Brochures and other marketing. You will be advertised in the following mediums:
a. You will be featured on "Northern Virginia Listing Exchange" Facebook group which has over 3,000 local real estate agents as members
b. Your property will be posted on LinkedIn
c. A copy of your listing will be Tweeted
d. A copy of your listing will be posted on Pinterest
e. You will be listed on our official company website
g. You will be advertised on Homesnap
h. You will be advertised on Estately
i. You will be advertised on Movoto
j. ...And more!!
92. Update you with any changes in the market, rates for a mortgage, trends in sales or anything that may impact the value of your property.
93. Offer if applicable, a real estate agent tour to give you professional feedback and additional ways to best promote your home.
94. Offer if applicable, a real estate agent tour to promote your property to the local Agents and their customers, to maximize showings.
95. Prepare mailing and contact lists.
96. Advise Network Referral Program of listing.
97. Provide data to buyers coming from our referral network.
98. Monday to Saturday 9:00 AM to 8:30 PM our client care service of six Inside Sales Agents will respond within 15 minutes of online inquiries. Over 91% of all inquiries come from the Internet.
99. Update all price changes quickly to Internet real estate sites.
100.Capture feedback from Realtors® after all showings.
101. Update you to discuss all showings, marketing, and pricing at least two times each week.
102. Notify you of any law, interest rate, or insurance conditions that might change and explain to you how it may affect the sale of your property.
103. Notify you immediately of any offers.
104. Share with you the feedback from real estate agents that show your property.
105. Your house will be proactively marketed each day by calling potential buyers. You will be updated on the progress of the showings.
106. Your listing will be emailed to thousands of local real estate agents.
107. Your property will be shared in our bi-weekly video newsletter that is sent to more than 16,000 people.
108. Advertise home to our VIP Buyers as well as all qualified buyers in my database.
109. Showcase home to all 200+ agents in our Keller Williams Realty office.
110. Update local agents on any changes of the listing so that they may convey enticing information to their buyers.
111. Email our other Keller Williams Realty agents at the other local Keller Williams Realty offices.
112. Promote your home through local lenders.
113. Promote your home to our database of potential buyers who are relocating to our area.
114. Provide open houses.
115. Contact all agents that show your home to their buyers to answer questions they may have.
116. Communicate to your neighbors that your home is available for sale. Often, they have friends or family members who are considering moving into the area.
117. Log in all home showings to keep a record of marketing activity and potential purchasers.
118. Communicate on a weekly basis or as you desire the marketing activity in the manner that best works for you.
119. Review all activity of other homes for sale in your community and update you.
120. Pre-qualify buyers before your home is shown to them.
121. Confirm that the buyer is pre-qualified.
122. Obtain a pre-qualification letter on buyer from the Loan Officer.
123. Contact buyers' agents to understand the buyer's qualifications and discuss an offer.
124. Review the qualifications of prospective buyers to best understand their motivation, ability to buy and the likelihood of closing on the sale.
125. Handle paperwork if price adjustment needed.
126. Take all inquiries to eliminate unqualified buyers and protect you from nosy neighbors.
127. Receive and review all Offers to Purchase submitted by buyers or buyers' agents to determine best negotiation position.
128. Assess offer(s) and prepare a "net sheet" on each for you for comparison purposes, if requested.
129. Counsel you on offers from buyers.
130. Explain the merits and weakness of each element of every offer.
131. Review buyer's credit report results—Advise seller of worst- and best-case scenarios.
132. Help the buyer with obtaining financing when necessary.
133. Confirm verifications of deposit and buyer's employment.
134. Relay the final approval of buyer's loan application to you.
135. Email or deliver the Seller's Disclosure form to the buyer's agent or buyer.
136. Negotiate the best terms and highest price for you and your situation.
137. Prepare and convey any counteroffers, acceptance or amendments to the buyer's agent.
138. When you accept an offer, the signed offer will be delivered to the buyer's agent.
139. Copies of the fully signed offer to purchase contract will be shared with you.
140. Deliver the offer to purchase contract to the selling agent.
141. Deliver the offer to purchase contract to the lender.
142. Provide you with the copies of the signed offer to purchase contract.
143. Provide copies of the signed offer to purchase contract to title agency.
144. Coordinate the appraisal.
145. Provide comparable sales to the appraiser.
146. Follow-up on the appraisal.
147. Assist in questioning the appraisal report if it seems too low.
148. Confirm buyer and buyer's agent have received title insurance commitment.
149. Provide "Home Owners Warranty" for availability at closing.
150. Advise you in handling of any additional offers to purchase that may be submitted between contract and closing.
151. Change status in MLS to "Under Contract."
152. Deliver copies of the contract and all addendums to the closing title company
153. Deliver unrecorded property information to the buyer.
154. Order septic system inspection (if applicable).
155. Receive and review the septic system report and assess any possible impact that they may have on the sale.
156. Deliver the septic system inspection report (if applicable) to the lender and buyer.
157. Coordinate termite inspection ordered.
158. Coordinate mold inspection ordered if required.
159. Coordinate home inspection ordered and handle any contingencies.
160. Review home inspector's report.
161. Coordinate the buyer's professional home inspection with you.
162. Help you to identify and negotiate with trustworthy contractors to perform any required repairs
163. Follow loan processing through to the underwriter.
164. Contact the lender on a weekly basis to ensure processing is on track.
165. Coordinate closing process with the buyer's agent and lender.
166. Forward the closing documents if you are an absentee seller as requested.
167. Review documents with the closing agent.
168. Transfer the earnest money deposit from escrow account to closing agent.
169. Coordinate the financing, final inspections, closing and possession activities to help ensure a smooth closing.
170. Clarify and resolve any disputes about repairs if the buyer is not satisfied.
171. Update closing forms and files.
172. Set up final walk-through of your home for buyers and their agent.
173. Have certainty that all parties have all forms and information needed to close the sale.
174. Confirm the date and time of the closing and notify all parties.
175. Assist in solving any title problems (boundary disputes, easements, etc.).
176. Work with buyer's agent to schedule and conduct the buyer's final Walk-Thru before closing.
177. Record and promptly deposit buyer's earnest money into an escrow account.
178. Research all HOA, tax, utility and other applicable pro-rations for closing.
179. Request final closing figures from the closing agent.
180. Submit Home Warranty application for conveyance at the time of sale.
181. Receive & carefully review closing figures on the closing statement to ensure the accuracy of preparation.
182. Review the final figures on the closing statement with you before closing.
183. Request copy of closing documents from closing agent.
184. Forward verified closing figures to buyer's agent.
185. Review all closing documents carefully for errors.
186. Arrange the possession and transfer of home (keys, warranties, garage door openers, community pool keys, mailbox keys, and educate the new owners of garbage days/recycling, mail procedures, etc.)
187. Have a "no surprises" closing.
188. Coordinate the closing of your next purchase and resolve any timing problems.
189. Change the MLS status to sold. Enter the date of sale, price, selling broker's information and agent's ID numbers, etc.
190. Answer any questions about filing claims with Home Owner Warranty company if needed.
191. Reply to any follow-on calls and provide any additional information required from office files.
192. Help you to relocate locally, or out of the area with a highly experienced Keller Williams Realty agent.
193. Mail a copy of the closing statement to you in January for your tax purposes.