What Is the Science of Success in Real Estate?

How can you find great success in real estate? Here’s the method that many agents have been using to become millionaires.

In “The Millionaire Real Estate Agent,” Gary Keller proposes that anybody can earn a million-dollar salary by following their systems. When they first wrote it, a lot of people thought it was far-fetched and could never be done. 

However, there are many agents out there today that have proved that this business model works. In the book, the “science of success” is broken down into four parts: Thinking a million, earning a million, netting a million, and receiving a million. They will soon revise the book and add a fifth part: giving away a million.

You have to start with lead generation.

How can you build a business that is so successful that it gives away a million dollars each year? You’ve got to start at the base of the pyramid: lead generation. As salespeople, all of us should have a good understanding of lead generation. I’m not only talking about lead generation for listings, I’m also talking about lead generation for talent. When I started in real estate, all I did was lead generate for listings. If I would have seen the bigger picture better, I would have also done lead generation for leverage. What could your business look like if you did the same?

If you have any questions for me or you want to learn more about how to grow your real estate business, give me a call or send me an email. I’d love to sit down for a cup of coffee with you. I hope to hear from you soon!

Dan Rochon

Dan Rochon is an Associate Broker in VA, Broker in MD; Operating Principal/ Owner of the Keller Williams Realty office in Alexandria - Kingstowne, VA; Owner of Rochon Investments, LLC; Owner and Co-founder of www.GreetingsVirginia.com and Owner of other Joint Ventures as well as a real estate principles instructor at Moseley Real Estate Schools. 


As a real estate sales agent, Dan and his team are consistently top producers in their marketplace and provide solutions for their clients. Through their investing company, Dan and Traci Rochon have been investing in residential and commercial real estate ventures for more than the past decade.


Dan and his wife Traci are frequent speakers and are often quoted in media stories about the current real estate market. The Rochon's have been featured on The Nightly News with Brian Williams, The Today Show, CNBC, The Washington Post, The Washington Examiner, WTOP News, Voted as The Best of DC Real Estate Agent in the Washington City Paper Readers Poll, and more...