Why Is Staging Essential to Your Home Sale?

When you put your home on the market, you want it to have an emotional appeal. Staging creates that appeal. 

Why stage your home for sale?

A lot of times, I have sellers tell me that staging is a waste of money. Logically, shouldn’t people be able to see past what’s in the house and see how nice it could be?

Logically, yes. However, logic makes you think—emotion makes you act.

You see, you want your home to have an emotional appeal so when a husband and wife stop by and take a look, they feel as though it could be their home. This means you want to have it as decluttered as possible. Remember, less is more when staging a home. Remove any personal items from your walls and other things of that nature so buyers can envision their family in the home instead of your family. 

Logic makes you think—emotion makes you act

The only exception to this rule is perhaps a piece of military gear or a flag since most people appreciate the military.

When I say less is more, the best thing I can suggest you do to see an example of this practice is visit a model home from a new home builder. This will give you a great idea of how to best showcase your home. 

If you have any questions about home staging or you’re thinking of buying or selling a home in our area, don’t hesitate to call or email me. I’d love to help you.


Dan Rochon

Dan Rochon is an Associate Broker in VA, Broker in MD; Owner of Rochon Investments, LLC; Owner and Co-founder of www.GreetingsVirginia.com and Owner of other Joint Ventures as well as a real estate principles instructor at Moseley Real Estate Schools.

As a real estate sales agent, Dan and his team are consistently top producers in their marketplace and provide solutions for their clients. Through their investing company, Dan and Traci Rochon have been investing in residential and commercial real estate ventures for more than the past decade.

Dan and his wife Traci are frequent speakers and are often quoted in media stories about the current real estate market. The Rochon's have been featured on The Nightly News with Brian Williams, The Today Show, CNBC, The Washington Post, The Washington Examiner, WTOP News, Voted as The Best of DC Real Estate Agent in the Washington City Paper Readers Poll, and more...